Eye of the storm Our blog about the winds of change

When you look into the eye of the storm:

- You will find our courageous take on the world of packaging design and branding.
- The latest trends that are making waves.
- Exploration of sustainable packaging, the benefits of the sustainability business model and higher purpose.
- And the Dynamic Power of Packaging and Brand Design.

Hop on and enjoy the ride!



B&H, Designing For Good, at No Extra Cost to You

Dear brand managers, are you looking for ways to deepen your band loyalty and insure the viability of your company...

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Womenomics

Dear brand managers, this juicy little post is for you. Some of you will know these things and may be acting on them,...

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The Day My Life Changed

On Friday 24 March, I spoke to the marketing team at Nestlé about the day my life changed.

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Trends 2017, Part 5: LET IT BE (Identity, Idealised)

Peace. Acceptance. Simplicity. Letting go of trend and style to let the brand be what it is. This is an essentialist...

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Trends 2017, Part 4: Childhood Innocence, Idealised

The generation of millennials currently reaching adulthood is driving the visual design trends of 2017. Their...

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Trends 2017, Part 3: Less, But Better

People are living more cramped lives. Cities are more crowded. Living spaces are smaller. Our brains are packed full...

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Trends 2017, Part 2: The Past Idealised

In complicated times people look back to an idealised past. This post looks at how this is effecting the way people...

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Trends 2017, Part 1: Nature Idealised

The farther people get from nature, the more idealised nature becomes. This post looks at how this is effecting...

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C.S.R. For Beginners

C.S.R. is a massive topic. This post will give you a basic introduction to the key elements of CSR, its benefits for...

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CSR Snídaně: Udržitelný Design . . . THANK YOU!

This post is an expression of gratitude to Asociace Společenské Odpovědnosti "CSR Snídaně: Udržitelný Design",...

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Goodby 2016, hello 2017!

A short note on 2016 and our hopes and plans for 2017.

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Designing With Empathy

Why is this man wearing a pregnant suit? Is it possible to design for greater empathy? Can developing empathy for...

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SB 2016 #3: Karma Marketing

Sirikul Laukaikul was one of the speakers we saw at SB 2016 in Copenhagen. Karma Marketing is based on the idea of a...

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SB Copenhagen 2016 #2: What does having a “higher purpose” actually mean?

For anyone who isn't quite sure what we mean when we talk about higher purpose.

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SB Copenhagen 2016 #1: They Really Mean It!

Before I get into what I learned about the Sustainable Brands Copenhagen 2016 conference, I would like to start off...

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Edible Packaging? That's the Wrong Question

Despite the "yuck" factor, this development is an indication of how rapidly packaging, and therefore packaging...

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Design to Motivate and Inspire

One of the fastest growing trends in packaging design is to have a HIGHER PURPOSE, and give something back, beyond...

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Designing for Stupid People

This post may be funny, but it is deadly serious. How do we design for stupid people?

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Product and Packaging Design with Sustainability in Mind

Not only is this design customer-centric on a number of levels it also demonstrates DESIGN THINKING that has led to a...

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Activating Higher Purpose and Giving Back, an example

In our quest to lead our clients in a more sustainable direction, we took on VINEA, helped them find their HIGHER...

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We Are Going to Copenhagen!

B&H is excited to be going to SUSTAINABLE BRANDS COPENHAGEN*, September 26-28. The theme is: Activating Purpose with...

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