Eye of the storm Our blog about the winds of change

When you look into the eye of the storm:

- You will find our courageous take on the world of packaging design and branding.
- The latest trends that are making waves.
- Exploration of sustainable packaging, the benefits of the sustainability business model and higher purpose.
- And the Dynamic Power of Packaging and Brand Design.

Hop on and enjoy the ride!



Designing With Empathy

Why is this man wearing a pregnant suit? Is it possible to design for greater empathy? Can developing empathy for...

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SB 2016 #3: Karma Marketing

Sirikul Laukaikul was one of the speakers we saw at SB 2016 in Copenhagen. Karma Marketing is based on the idea of a...

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SB Copenhagen 2016 #2: What does having a “higher purpose” actually mean?

For anyone who isn't quite sure what we mean when we talk about higher purpose.

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SB Copenhagen 2016 #1: They Really Mean It!

Before I get into what I learned about the Sustainable Brands Copenhagen 2016 conference, I would like to start off...

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Edible Packaging? That's the Wrong Question

Desipite the "yuck" factor, this development is an indication of how rapidly packaging, and therefore packaging...

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Design to Motivate and Inspire

One of the fastest growing trends in packaging design is to have a HIGHER PURPOSE, and give something back, beyond...

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Designing for Stupid People

This post may be funny, but it is deadly serious. How do we design for stupid people?

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Product and Packaging Design with Sustainability in Mind

Not only is this design customer-centric on a number of levels it also demonstrates DESIGN THINKING that has led to a...

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Activating Higher Purpose and Giving Back, an example

In our quest to lead our clients in a more sustainable direction, we took on VINEA, helped them find their HIGHER...

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We Are Going to Copenhagen!

B&H is excited to be going to SUSTAINABLE BRANDS COPENHAGEN*, September 26-28. The theme is: Activating Purpose with...

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The Tables Have Turned: Why Corporate Transparency is No Longer a Choice

Product, packaging, and in-store experience designers, take Note: The power of technology is in the hands of...

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Come and Play! Our Redesign of Míša

In the interest of spreading the many benefits of good design with companies and the public, in this post we share...

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Design Trends 2016, Episode 6: Fun

On our recent product finding and design exploration trip to London, we saw numerous examples of 2016 trends on...

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We Are Looking for New People to Add to Our Team

You're a packaging designer, a strategic planner, or manager. You love your job and you're good at it, but it does...

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MISSION TRUMPS MONEY

“Generosity”, in its broadest sense, means focusing on the future rather than on short-term gain, and ultimately...

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Courage in the The Era of Experimentation and Failure

You have probably seen news of KFC's new edible nail polish that tastes like fried chicken. Here is why it is...

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Design Trends 2016, Episode 5: Planet Undigital

On our recent product finding and design exploration trip to London, we visited the Natural Organic Products Europe...

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DESIGN TRENDS 2016, EPISODE 4: All You Need Is Less

Continuing our discussion of packaging design’s role in combating cognitive overload, we look at another...

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24.3.2016 Ukončení práce naší společnosti pro Penam

Rády bychom tímto prohlášením daly najevo stanovisko k našemu dnes již bývalému klientovi. Jako matky a...

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TAKING A STAND: THE RESPONSIBILITY OF THE DESIGNER IN THE 21ST CENTURY, or (Bringing the Artist Back into Design)

We are taking a week off from looking at the 2016 trends to write about something of pressing importance: TAKING...

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DESIGN TRENDS 2016, EPISODE 3: GEOMETRY AND COLOR

Last time we explored providing customer’s focus via essentialism and stronger customer-centricity, we now look at...

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