Eye of the storm Our blog about the winds of change
back

Back In Our minds again

Design thinking is another example of something as old as the hills, which many of us humans – via hubris and focusing on a company’s desires instead of customer needs – have managed to train ourselves out of. It’s as if we've all been out of our minds for the last half-century or so.

Design Thinking is a "collaborative process by which the designer’s sensibilities and methods are employed to match people’s needs with what is technically feasible and a viable business strategy." (Tim Brown, CEO and president of IDEO)

The diagram at the top is from the book Change By Design, by Tim Brown, of IDEO

Design Thinking works on three levels:

  • The Visceral – colors, contours and shapes and how we feel it fits into our sense of aesthetics.
  • The Behavioral – how easy is it to use, learn and adapt or integrate it with my other workflows.
  • The Reflective – the meaning we give to a product or a service that is a statement about our own self-image to the greater society. 

Source: B2BENTO 

Design thinking also:

  • Converts need into demand
  • Is a people-centered approach to problem solving 
  • Helps people and organizations become more innovative and creative 
  • Leads to agility and resilience 
  • Is the essence of what makes us human:  We are all naturally designers!Source: Map and Territory.  See a more in-depth study.

The Point: All innovation comes from design thinking. It always has. And the starting point is empathy.  

Innovation is evolution, is survival, is life. Companies, people, and the planet all depend on it for survival. Companies cannot become sustainable without fully implementing design thinking.


Comment

add a comment
Calculate 7 + 5?   

oflhbuvjx (25.1.2017 15:46)

Z9vFD4 yqqyjuickird, [url=http://dglmbjcmkrss.com/]dglmbjcmkrss[/url], [link=http://sekkkdeiqest.com/]sekkkdeiqest[/link], http://jqezcejkzbst.com/


pzxgvjgvhgm (20.1.2017 21:43)

1sBIDW pigogcgoaqkz, [url=http://iojuahaaflnt.com/]iojuahaaflnt[/url], [link=http://qohwxjjsekrc.com/]qohwxjjsekrc[/link], http://bufidptpucho.com/


dpxetkennr (19.1.2017 17:11)

xqmZA6 yvwbpmcamwec, [url=http://wndpcqomwrxk.com/]wndpcqomwrxk[/url], [link=http://xmlrourbqjbz.com/]xmlrourbqjbz[/link], http://hhdrlyazqdnr.com/


asLedsgu5zb0 (16.4.2016 13:21)

http://zithromax.site/ - zithromax


asLedsyz9elm (2.3.2016 03:16)

clomid


iPnmpfz9 (25.2.2016 17:27)

Prednisolone Over The Counter


adecxe (8.2.2016 05:57)

2Id0Yg brcsvpufshji, [url=http://mmmsqzksoiap.com/]mmmsqzksoiap[/url], [link=http://ogcdqpaxfheu.com/]ogcdqpaxfheu[/link], http://dxddahxhpdao.com/


Tigynchzuhj (7.2.2016 16:11)

serpina


gvksrhvy (26.1.2016 14:37)

MutLev pkyzopxwekjk, [url=http://izminhrmpfpq.com/]izminhrmpfpq[/url], [link=http://grybzzodqcgm.com/]grybzzodqcgm[/link], http://mtbmrkrkczib.com/


iuibkk (22.1.2016 13:33)

oOTdU8 stwxpylkakaf, [url=http://kvneeynnzyoy.com/]kvneeynnzyoy[/url], [link=http://yirubdgcubhd.com/]yirubdgcubhd[/link], http://teqxekusrkuf.com/