Eye of the storm Our blog about the winds of change

News with hashtag #customer centricity

Designing With Empathy

Why is this man wearing a pregnant suit? Is it possible to design for greater empathy? Can developing empathy for...

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DESIGN TRENDS 2016, EPISODE 1b: New Thinking for deeper Brand Loyalty

In episode 1 of our look at 2016 packaging design trends, we explored customer-centricity and essentialism to help...

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Design Trends 2016, Episode 1: FOCUS and ESSENTIALISM

We have reviewed numerous 2016 design trend reports for graphic design and packaging, and this is the first of a...

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Unity of Design, Purpose and 21st Century Trends

STOP THE WATER WHILE USING ME! is a brand whose design is unified on many levels, and demonstrates how the trends...

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