Eye of the storm Our blog about the winds of change

News with hashtag #design thinking

Designing for Stupid People

This post may be funny, but it is deadly serious. How do we design for stupid people?

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Product and Packaging Design with Sustainability in Mind

Not only is this design customer-centric on a number of levels it also demonstrates DESIGN THINKING that has led to a...

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Activating Higher Purpose and Giving Back, an example

In our quest to lead our clients in a more sustainable direction, we took on VINEA, helped them find their HIGHER...

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TAKING A STAND: THE RESPONSIBILITY OF THE DESIGNER IN THE 21ST CENTURY, or (Bringing the Artist Back into Design)

We are taking a week off from looking at the 2016 trends to write about something of pressing importance: TAKING...

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DESIGN TRENDS 2016, EPISODE 1b: New Thinking for deeper Brand Loyalty

In episode 1 of our look at 2016 packaging design trends, we explored customer-centricity and essentialism to help...

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Designing for Change

A society that ceases to wonder, is a society in decline. But good design can spark wonder. And wonder is good for...

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Freedom of Choice: The Circular Economy in Pictures

Freedom. Choice. Design thinking. Packaging design. With 10 billion people soon to be on the planet a transition to...

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Packaging of the World Digest 2: Brown is the New Black

Innovation and sustainability. Recycled paper. A natural plain brown look that says "Forget plastic, colors and...

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The Power of Design Thinking, Part 2

Adidas is another company that understands the power of Design Thinking to address problems on a global scale. This...

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The Power of Design Thinking, Part 1

Coca-Cola understands the power of design thinking to address problems on a global scale. This week in the Eye of the...

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Back In Our minds again

Design thinking is another example of something as old as the hills, which many of us humans – via hubris and...

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