Eye of the storm Our blog about the winds of change

News with hashtag #packaging design

Trends 2017, Part 5: LET IT BE (Identity, Idealised)

Peace. Acceptance. Simplicity. Letting go of trend and style to let the brand be what it is. This is an essentialist...

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Trends 2017, Part 4: Childhood Innocence, Idealised

The generation of millennials currently reaching adulthood is driving the visual design trends of 2017. Their...

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Trends 2017, Part 3: Less, But Better

People are living more cramped lives. Cities are more crowded. Living spaces are smaller. Our brains are packed full...

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Trends 2017, Part 2: The Past Idealised

In complicated times people look back to an idealised past. This post looks at how this is effecting the way people...

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Trends 2017, Part 1: Nature Idealised

The farther people get from nature, the more idealised nature becomes. This post looks at how this is effecting...

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Design to Motivate and Inspire

One of the fastest growing trends in packaging design is to have a HIGHER PURPOSE, and give something back, beyond...

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Come and Play! Our Redesign of Míša

In the interest of spreading the many benefits of good design with companies and the public, in this post we share...

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We Are Looking for New People to Add to Our Team

You're a packaging designer, a strategic planner, or manager. You love your job and you're good at it, but it does...

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DESIGN TRENDS 2016, EPISODE 4: All You Need Is Less

Continuing our discussion of packaging design’s role in combating cognitive overload, we look at another...

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TAKING A STAND: THE RESPONSIBILITY OF THE DESIGNER IN THE 21ST CENTURY, or (Bringing the Artist Back into Design)

We are taking a week off from looking at the 2016 trends to write about something of pressing importance: TAKING...

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Design Trends 2016, Episode 1: FOCUS and ESSENTIALISM

We have reviewed numerous 2016 design trend reports for graphic design and packaging, and this is the first of a...

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Big Steps 10: The Spirit of 21st Century Design

Say What? Moschino's "Fresh Couture" perfume in a window cleaner bottle? Moschino’s Creative Director Jeremy Scott...

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Unity of Design, Purpose and 21st Century Trends

STOP THE WATER WHILE USING ME! is a brand whose design is unified on many levels, and demonstrates how the trends...

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The Power of Design Thinking, Part 2

Adidas is another company that understands the power of Design Thinking to address problems on a global scale. This...

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The Power of Design Thinking, Part 1

Coca-Cola understands the power of design thinking to address problems on a global scale. This week in the Eye of the...

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