Eye of the storm Our blog about the winds of change

News with hashtag #packaging design

SOME OF OUR RECENT PACKAGING DESIGNS

We don't just do food! And because we often get so excited about the many new opportunities brought to our industry...

read more >

B&H, Designing For Good, at No Extra Cost to You

Dear brand managers, are you looking for ways to deepen your band loyalty and insure the viability of your company...

read more >

Trends 2017, Part 5: LET IT BE (Identity, Idealised)

Peace. Acceptance. Simplicity. Letting go of trend and style to let the brand be what it is. This is an essentialist...

read more >

Trends 2017, Part 4: Childhood Innocence, Idealised

The generation of millennials currently reaching adulthood is driving the visual design trends of 2017. Their...

read more >

Trends 2017, Part 3: Less, But Better

People are living more cramped lives. Cities are more crowded. Living spaces are smaller. Our brains are packed full...

read more >

Trends 2017, Part 2: The Past Idealised

In complicated times people look back to an idealised past. This post looks at how this is effecting the way people...

read more >

Trends 2017, Part 1: Nature Idealised

The farther people get from nature, the more idealised nature becomes. This post looks at how this is effecting...

read more >

Design to Motivate and Inspire

One of the fastest growing trends in packaging design is to have a HIGHER PURPOSE, and give something back, beyond...

read more >

Come and Play! Our Redesign of Míša

In the interest of spreading the many benefits of good design with companies and the public, in this post we share...

read more >

We Are Looking for New People to Add to Our Team

You're a packaging designer, a strategic planner, or manager. You love your job and you're good at it, but it does...

read more >

DESIGN TRENDS 2016, EPISODE 4: All You Need Is Less

Continuing our discussion of packaging design’s role in combating cognitive overload, we look at another...

read more >

TAKING A STAND: THE RESPONSIBILITY OF THE DESIGNER IN THE 21ST CENTURY, or (Bringing the Artist Back into Design)

We are taking a week off from looking at the 2016 trends to write about something of pressing importance: TAKING...

read more >

Design Trends 2016, Episode 1: FOCUS and ESSENTIALISM

We have reviewed numerous 2016 design trend reports for graphic design and packaging, and this is the first of a...

read more >

Big Steps 10: The Spirit of 21st Century Design

Say What? Moschino's "Fresh Couture" perfume in a window cleaner bottle? Moschino’s Creative Director Jeremy Scott...

read more >

Unity of Design, Purpose and 21st Century Trends

STOP THE WATER WHILE USING ME! is a brand whose design is unified on many levels, and demonstrates how the trends...

read more >

The Power of Design Thinking, Part 2

Adidas is another company that understands the power of Design Thinking to address problems on a global scale. This...

read more >

The Power of Design Thinking, Part 1

Coca-Cola understands the power of design thinking to address problems on a global scale. This week in the Eye of the...

read more >