Eye of the storm Our blog about the winds of change

When you look into the eye of the storm:

- You will find our courageous take on the world of packaging design and branding.
- The latest trends that are making waves.
- Exploration of sustainable packaging, the benefits of the sustainability business model and higher purpose.
- And the Dynamic Power of Packaging and Brand Design.

Hop on and enjoy the ride!



TAKING A STAND: THE RESPONSIBILITY OF THE DESIGNER IN THE 21ST CENTURY, or (Bringing the Artist Back into Design)

We are taking a week off from looking at the 2016 trends to write about something of pressing importance: TAKING...

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DESIGN TRENDS 2016, EPISODE 3: GEOMETRY AND COLOR

Last time we explored providing customer’s focus via essentialism and stronger customer-centricity, we now look at...

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Design Trends 2016, Episode 2: Customer-Centricity on Steroids

The next design trend we look at has been growing steadily for years, but is set to explode in 2016 with the example...

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DESIGN TRENDS 2016, EPISODE 1b: New Thinking for deeper Brand Loyalty

In episode 1 of our look at 2016 packaging design trends, we explored customer-centricity and essentialism to help...

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Design Trends 2016, Episode 1: FOCUS and ESSENTIALISM

We have reviewed numerous 2016 design trend reports for graphic design and packaging, and this is the first of a...

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Big Steps 10: The Spirit of 21st Century Design

Say What? Moschino's "Fresh Couture" perfume in a window cleaner bottle? Moschino’s Creative Director Jeremy Scott...

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Unity of Design, Purpose and 21st Century Trends

STOP THE WATER WHILE USING ME! is a brand whose design is unified on many levels, and demonstrates how the trends...

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Bringing Design and Sustainability to the Public

For a year now the EYE OF THE STORM has focused on different aspects of design and sustainability, and the importance...

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Designing for Change

A society that ceases to wonder, is a society in decline. But good design can spark wonder. And wonder is good for...

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New Butterflies on our Hurricane Team

We are so thankful to our clients for all the wonderful projects, and because of the new work we have had to grow....

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The Pentawards Need to Revise their Criteria

The international jury of Pentawards are behind the times, and are doing more harm to design than good. The first...

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BIG STEPS 9: An example of Leadership, Courage, and New Trends

Leadership, courage, change, breaking the rules, and GIVING BACK, are THE way to get ahead of the curve. This is also...

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Take A Nature Walk with Our New Lučina Design

After nearly two years of work*, our Lučina cream cheese project is now public. In this post we share some of the...

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Undigital Digest: 3 Beautiful Examples of the trend

A digest of three undigital designs you might have missed over the summer. This is a trend that is still growing.

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Freedom of Choice: The Circular Economy in Pictures

Freedom. Choice. Design thinking. Packaging design. With 10 billion people soon to be on the planet a transition to...

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Rajec: Paradise in the Eye of the Storm

More than a year ago, we did this study for Rajec water when water-color designs were still rare. We make it public...

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Live Love & Prosper: Sustainability with Style

Live Love & Prosper is a new company to provide practical, well-designed and affordable options for people who want...

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Packaging Design to Solve 1st and 3rd World Problems

Packaging and pills. Here is a solution to all of your modern First World problems, which also helps to solve more...

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Packaging of the World Digest 2: Brown is the New Black

Innovation and sustainability. Recycled paper. A natural plain brown look that says "Forget plastic, colors and...

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Hate Free Zone

Butterflies & Hurricanes is a proud member of Hate Free. Take a look at Hate Free Culture and join.

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The Power of Design Thinking, Part 2

Adidas is another company that understands the power of Design Thinking to address problems on a global scale. This...

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