Eye of the storm Our blog about the winds of change

Trends 2017, Part 3: Less, But Better

People are living more cramped lives. Cities are more crowded. Living spaces are smaller. Our brains are packed full of endless information. Space and quiet are rare. People feel edgy and want to be calmed. This is feeding consumer desire for less. Less, but better. Better may mean higher quality, it may mean more special, or something more spiritual.

Here is an example of the “less, but better” trend that is reducing materialism:  you replace a TV, DVD player, stereo, telephone, camera, drawing table, etc. all by a single laptop computer, or even a mobile phone. This is especially true for millennials.

 (Above and below) Designed by Petr Kudlacek, Flashtones is a Czech brand of colourful socks sold singly for mixing and matching.  The simple packaging has a hole with no plastic so the colour and texture can be fully experienced. The gold engraving ads specialness. They are also sold in a “mystery pack” like a tissue box for a unique experience and surprise.  

To apply this principle to packaging, the idea is more essentialism, than minimalism.  Not “less is more”, but only what is essential or necessary, and that made specialEssentialism isn’t new in packaging design, but the added specialness is what makes the trend in that direction different this year.

  (Above) Designed by Lavernia & Cienfuegos, this skin cream comes in a an elegant pearl-like container with gold print for added specialness. Again there is only the essential text. See more on The Dieline.

This specialness is a treat that makes shopping for the product worth the effort.  Because when a shopper is tired, stressed and in a hurry—as most of us are these days—they want to cut through the visual noise.  They want the decision to be made easier, the whole experience to be fluid and effortless.  In this way good packaging is performing a service that helps cut through complexity and overcome cognitive overload. This is added value.

 (Above and below) Designed by TATABI Studio, Diz-Diz gourmet microwave popcorn takes the experience of microwave popcorn to a whole new level of experience.  Again minimal text in that gold print again, and the use of thin and bold print for clarity and emphasis. See more on The Dieline. 

The Dieline called this specialness “a premium, glamorised approach to minimalism.”  The idea is to stand out by stepping back.  To catch attention not by a shout, but by a whisper. 

(Above and below) Designed by Jacquelyn De Jesu, to be a shower cap that actually makes you look good instead of having a funny, poofy, ugly plastic bag on your head. "Designed with sass in Brooklyn, New York." See more on The Dieline

In addition, less packaging means less waste.  And more and more consumers are looking for products in as little packaging as possible. Reducing the amount of packaging a customer has to recycle or throw away or find a reuse for, the more the brand will be rewarded.

 (Above) Designed by Etiquette in collaboration with Black Swan Brands, to have only essential information on the front and the product types are colour-coded for quickness and clarity. The colour gradient is to represent the transformation the oil can bring. Also note the use of thin and bold print for emphasis and clarity. See more on The Dieline.

The packages above do not completely show the trend of less packaging, which is continuing to grow even though it is tempting for designers to resist it.  But packaging designers should not fear this trend of less packaging.  They should embrace it.  The industry is changing, but the design part will remain.  At Butterflies & Hurricanes, we are a packaging design company that is urging our clients to use less packaging.  As packaging decreases, we are more and more thinking of branding, as packaging.  How do we package the idea, the relationship.  This is the Phoenix that will rise from the ashes of traditional packaging design. 


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Philiptix (28.11.2017 16:42)

ome people, especially those running on busy daily schedules tend to use the pills to help maintain weight since they can not afford to follow all the diet programs. This is not advised. It is recommended that one seek advice from a professional in this field before using the pills. This can save one from many dangers associated with the misuse.

The diet pills should always be taken whole. Some people tend to divide the pills to serve a longer period of time. This is not advised and can lead to ineffectiveness. If it is required that one takes a complete tablet, it means that a certain amount of the ingredients are required to achieve the desired goal. It is also recommended that one does not crush the pill and dissolve it in beverages. Chemicals found in beverages have the potential of neutralizing the desired nutrients in the pill thereby leading to ineffectiveness. The best way to take the tablets is swallowing them whole with a glass of water.


RichardMaymn (12.11.2017 21:48)

Doctors have many challenges to face as they are perennially surrounded by patients, diseases, hospital duties and over-extended or odd shift timings. Universally, doctor is considered to be a noble profession and respectable one at that, but a doctor also has to work under immense pressures, emotional strains and other physical challenges.

A regular physician like most of us at some point face will have to deal with personal situations such as important family affairs, family holidays, sickness or pregnancy that may force them to abandon medical duties. At the same time, a hospital or a healthcare facility is also constantly faced with emergency situations that demand all hands on deck round-the-clock. Therefore, every hospital, clinic or nursing home is compelled to hire locum tenens or substitute doctor in order to keep the staffing under control at all times.

In fact, locum doctors are the most valuable asset for the medical community because they provide quality medical care and act as a helping-hand in emergency situations when the medical facilities need them the most.

Unlike regular or permanent doctors, locum doctor jobs are also ideal career options for medical interns and graduates because they offer a wide array of medical exposure in varied medical specialties, work cultures and healthcare systems. Locum jobs are challenging and flexible, thus an increasing number of medical professionals have benefitted from these jobs, so whether one is looking for a family physicians position or in a hospital or in a clinic, locum jobs for doctors are available at all levels and in different healthcare systems.

In addition, being a locum doctor gives a medical professional the control over their working hours, location of work and choice of area of specialisation. Technically, locum positions are not restricted to general physicians but they are also extended to other fields of medical specialisations such as cardiology, neurology and many more.

Travelling can be an integral part of locum jobs, and these distinctive features are a boon for many dedicated medical professionals who are eager to expand their medical careers with loads of multi-cultural medical experiences. The fact that locum agencies in the UK recruit tens of thousands of locums from across the globe in various NHS hospitals, private clinics, nursing homes and other public hospitals speaks volume of the popularity of locum jobs.

Locating or getting a locum tenens job is a simple task as long as you are registered with one of the many reputable locum agencies. These agencies act as the middle man between locum tenens and medical facilities, and they also look after all the details pertaining to travel for locum tenens, accommodation and the nature of locum work.

Thus, maintaining a healthy locum doctor-agency relationship benefits both the parties, and it also increases the probability of getting recommendable employment opportunities and businesses or vice-versa.